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Penthouse living comes of age in Jacksonville

By R.P. Whittington, Special to the Times-Union

For years, only a handful of penthouses were available for First Coast home buyers looking for what some call the nirvana of residential living. But in the last five years, penthouses have become more prevalent as condo towers have sprung up along the St. Johns River in downtown Jacksonville, the Intracoastal Waterway and in Jacksonville Beach.

 
"Penthouse living in Florida was focused in Palm Beach and Miami for many years before it became popular here," said Phil Pierce, a Realtor with Prudential Network Realty/Atlantic Beach. "Over the last three or four years, the builders here have been slowly bringing those penthouse standards to the Jacksonville area."

 

Penthouses are coming up on their 100th year anniversary in the United States. The first were built in New York City and Chicago in the 1920s most notably that of Marjorie Merriweather Post, a leading socialite and founder of General Foods Inc. In 1925, Post commissioned an opulent 54-room triplex apartment on top of a 14-floor building on Fifth Avenue in New York City, complete with a silver room, a wine room, a cold storage room for furs and flowers, and lavish suites of guestrooms. A private elevator ran down to the ground floor where a concierge was on-hand to fulfill any need.

 
At Ocean 932, a 10-story condo development in Jacksonville Beach, only three units remain unsold -- which includes two penthouse suites on the 9th and 10th floors.
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While First Coast developers and buyers have yet to reach anything of that extreme flair, many of the same amenities that Post made a reality in the roaring '20s are part of penthouse living today.

 

"A penthouse buyer wants the amenities of a million or multi-million dollar home without the upkeep," Pierce said. "Also, we've got these magnificent views of waterways and the ocean, which are very much part of what drives sales in the First Coast."

 

At Ocean 932, a 10-story condo development in Jacksonville Beach, only three units remain unsold -- which includes two penthouse suites on the ninth and 10th floors. Both offer views of the ocean and the Intracoastal Waterway to the west. Both penthouses, priced at $1.86 million each, have four bedrooms, four full baths, a gourmet kitchen with double islands, and a two-car garage with controlled access to the penthouse floors. In total, each is about 3,300 square feet in size, with nearly 750 square feet of outdoor terraces.

 

"The views are fantastic," Pierce said. "There are only a few developments that offer a vista like this."

 

A few miles away, at the Intracoastal Waterway and Butler Boulevard, the 56-unit phase I of Marina San Pablo has sold out already -- including the eight penthouses that take up the top two stories of the 10-story building. Prices for six of nine remaining penthouses that will be part of Phase II, a 57-unit condo tower that goes under construction this month, range from $925,000 (for a two-bedroom penthouse) to $2.5 million.

 

"Of all the units in a condo development, penthouses are the priciest, but they also hold their value better," said Michelle Mousin, sales manager for Marina San Pablo. "The corner penthouses are typically the most desirable because of the panoramic views."

 

Mousin said the units also come with more amenities, including 11-foot ceilings, heavier use of crown molding and other architectural details, custom stone molding in the master bath tub and shower areas, travertine flooring and larger square footage, which ranges from 1,700 to 4,145.

 

"Typically, penthouse buyers may be downsizing from a large home and penthouses offer more square footage for larger furniture and storage," Mousin said.

 

Larry Movovitz, who purchased a ninth-floor penthouse in Phase I of Marina San Pablo, soon will make the move from his home in Epping Forest in San Jose.

 

As the owner of Produce Distribution Center, which has a location at the beaches and on the west side of town, San Pablo's location will eliminate one of Movovitz's longer commutes to the office. He had owned a second home in Ponte Vedra and sold it about a year ago because of the upkeep associated with it.

 

"The penthouse view is tremendous, and I'll have a large 750-foot balcony where we can watch the sun come up in the morning and the sun go down in the evening, so it's really the best of both worlds," Movovitz said. "Also, there are so many golf courses to play in the area, more restaurants to choose from, and it's located near Mayo Clinic, so from a location standpoint it is just outstanding. From the yacht club to the scenery, it just offers a great quality of life."

  
At the 12-story condominium development Costa Verano along Jacksonville Beach, only one of two penthouses remains available -- a 4,640-square-foot, four-bedroom and 4.5-bath unit priced at $3.2 million.

 

Jonathan Young with Young Brothers Real Estate said most penthouse buyers are more sophisticated than they used to be when it comes to the amenities they want.

 

"Many already have done a lot of research on the Internet to find out what you have to offer before they arrive at the unit or the management office," Young said. "While the views are important, these are buyers who expect a higher level of quality on even the most standard penthouse features."

 

Away from the beaches near San Marco, the 37-story Peninsula condominium tower offers the same level of penthouse living while featuring panoramic views of the St. Johns River and the Jacksonville skyline.

 

Of the 234 units, the four penthouses, ranging from 3,400 square feet to 4,200 square feet, already have been sold. At the time of sale, prices were between $1.3 million and $1.8 million.

 

Greg Esterman, vice president of sales and development for the property, said most Peninsula buyers, including those in the penthouse unit, are drawn by the proximity to downtown and what urban living will be like at The Peninsula when it opens in 2007.

 
So while penthouse living is still relatively new, it has arrived in the First Coast -- and many Realtors expect the trend to continue.

 

"People like the panache of a penthouse," Pierce said. "The penthouse gives a certain connotation as a glamorous place to live, and the amenities are among the best developers have to offer."

 

The dictionary may define a penthouse as "a structure or dwelling built on the roof of a tall building," but that hardly does justice to the glamorous associations normally conjured up by the word.

 

"Literally, and symbolically, you've reached the top," Pierce said. "For those lucky enough to live in a penthouse, it's quite an accomplishment."


For more about penthouses, read Jonathan Bell's recent book, Penthouse Living, published by Wiley, 2005.

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Located at the Intracoastal Waterway and Butler Boulevard, the 56-unit Phase I of Marina San Pablo has sold out already -- including the eight penthouses that take up the top two stories of the 10-story building.
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ocean932.jpg
At Ocean 932, a 10-story condo development in Jacksonville Beach, only three units remain unsold -- which includes two penthouse suites on the 9th and 10th floors.
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costa.jpg
Prices for six of nine remaining penthouses that will be part of Marina San Pablo's Phase II, a 57-unit condo tower that goes under construction this month, range from $925,000 (for a two-bedroom penthouse) to $2.5 million.
REGGIE JARRETT/Special Sections staff
 
 
 
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Gourmet kitchens are standard in penthouses at Marina San Pablo and Ocean 932.
REGGIE JARRETT/Special Sections staff

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If you are considering buying or selling a home in the Jacksonville, Florida area including (Jacksonville Beach, Atlantic Beach, Neptune Beach, Ponte Vedra Beach, St. Augustine, or Amelia Island), I would be honored to work with you! If you would just like to have additional information about real estate in your area, please don’t hesitate to call or e-mail me.

Phil Pierce   w   904.412.3007   w   EMAIL


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